STRATIC GOES DIGITAL
SMARTER TRAVEL EVERY DAY

WORLD FIRST: STRAW+ with a digital dimension thanks to an NFC chip

Smart and innovative – that's STRATIC luggage. The "STRAW" suitcase line is made of 25% straw, a by-product of wheat and rice farming.

Now the German company, founded in 1946 in Rodgau, Hesse, is going one step further. With its new "STRAW +" suitcase line, the luggage manufacturer is launching a world first: the suitcases (available in size S/cabin suitcase, M and L/long-haul suitcase) are equipped with an NFC chip, giving the STRAW suitcase series an additional digital dimension.

With this, STRATIC is launching its new and innovative STRATIC CONNECT concept. In future, all of the manufacturer's suitcase series will be equipped with the NFC chip – an absolute first on the luggage market.

Each chip has a unique ID that cannot be forged. This also makes it possible to manage the suitcases via an app and receive all the information you need about your luggage. In the encrypted app, customers get product and company information, a packing assistant and the option to create packing lists, and can store their contact details for the "Lost and Found" check.

Over the past two years, STRATIC has successfully renewed and modernised itself. With Axel Bree joining the long-established company as Managing Director, new structures have been created and new, forward-looking paths opened up. "We are, so to speak, a start-up with 75 years of experience," says Bree.

STRATIC delivers German engineering for smart mobility. The aim is to design suitcases and travel bags that not only reflect current trends visually but also offer state-of-the-art technology and features, revolutionising the market. The "STRAW+" series is available in stores now.