Privacy Policy
1) Introduction and Contact Details of the Controller
1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about the handling of your personal data when you use our website. Personal data is all data with which you can be personally identified.
1.2 The controller for data processing on this website in the sense of the General Data Protection Regulation (GDPR) is Stratic International GmbH, Heinkelstraße 20, 30827 Garbsen, Germany, Tel.: 05131 / 59609 - 0, E-mail: info@stratic.de. The controller for the processing of personal data is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.
2) Data Collection when Visiting Our Website
2.1 When using our website for informational purposes only, i.e., if you do not register or otherwise transmit information to us, we only collect the data that your browser transmits to the page server (so-called "server log files"). When you call up our website, we collect the following data, which is technically necessary for us to display the website to you:
- Our visited website
- Date and time of access
- Amount of data sent in bytes
- Source/reference from which you reached the page
- Browser used
- Operating system used
- IP address used (if applicable: in anonymized form)
Processing is carried out in accordance with Art. 6 Para. 1 lit. f GDPR based on our legitimate interest in improving the stability and functionality of our website. No disclosure or other use of the data takes place. However, we reserve the right to subsequently check the server log files if there are concrete indications of unlawful use.
2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the string "https://" and the lock symbol in your browser line.
3) Hosting & Content Delivery Network
For the hosting of our website and the display of page content, we use a provider who provides its services itself or through selected sub-contractors exclusively on servers within the European Union.
All data collected on our website is processed on these servers.
We have concluded an order processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
4) Cookies
To make visiting our website attractive and to enable the use of certain functions, we use cookies, which are small text files stored on your device. Some of these cookies are automatically deleted after closing the browser (so-called "session cookies"), while others remain on your device for a longer period and allow page settings to be saved (so-called "persistent cookies"). In the latter case, you can find the storage duration in the overview of your web browser's cookie settings.
If personal data is also processed by individual cookies used by us, the processing takes place either in accordance with Art. 6 para. 1 lit. b GDPR for the performance of the contract, in accordance with Art. 6 para. 1 lit. a GDPR in the case of consent given, or in accordance with Art. 6 para. 1 lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the visit to the site.
You can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or generally.
Please note that if cookies are not accepted, the functionality of our website may be limited.
5) Contacting Us
When contacting us (e.g., via contact form or e-mail), personal data is processed - exclusively for the purpose of processing and responding to your inquiry and only to the extent necessary for this purpose.
The legal basis for the processing of this data is our legitimate interest in responding to your inquiry in accordance with Art. 6 Para. 1 lit. f GDPR. If your contact aims at concluding a contract, an additional legal basis for the processing is Art. 6 Para. 1 lit. b GDPR. Your data will be deleted when it can be inferred from the circumstances that the matter concerned has been conclusively clarified and provided that no statutory retention obligations conflict with this.
6) Data Processing for Opening a Customer Account
In accordance with Art. 6 Para. 1 lit. b GDPR, personal data will also be collected and processed to the extent necessary if you provide us with this data when opening a customer account. The data required for opening an account can be found in the input mask of the corresponding form on our website.
You can delete your customer account at any time by sending a message to the controller's address mentioned above. After deleting your customer account, your data will be deleted, provided that all contracts concluded through it have been fully processed, no statutory retention periods conflict with this, and we no longer have a legitimate interest in continued storage.
7) Use of Customer Data for Direct Marketing
Subscribe to our e-mail newsletter
If you subscribe to our e-mail newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your e-mail address. Providing further data is voluntary and is used to address you personally. For newsletter dispatch, we use the so-called double opt-in procedure, which ensures that you only receive newsletters if you have explicitly confirmed your consent to receive newsletters by clicking a verification link sent to the e-mail address you provided.
By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 Para. 1 lit. a GDPR. In doing so, we store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace a possible misuse of your e-mail address at a later date. The data we collect when you register for the newsletter will be used strictly for its intended purpose.
You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a corresponding message to the controller mentioned at the beginning. After successful unsubscription, your e-mail address will be immediately deleted from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to further data use that is legally permitted and about which we inform you in this declaration.
8) Data Processing for Order Fulfillment
8.1 Insofar as it is necessary for contract execution for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 para. 1 lit. b GDPR.
If we owe you updates for goods with digital elements or for digital products based on a corresponding contract, we process the contact details you provided when ordering to personally inform you within the scope of our legal information obligations pursuant to Art. 6 (1) lit. c GDPR. Your contact details will be used strictly for the purpose of communicating about updates we owe and will only be processed by us to the extent necessary for the respective information.
To process your order, we also work with the following service provider(s), who support us in whole or in part in the execution of concluded contracts. Certain personal data will be transmitted to these service providers in accordance with the following information.
8.2 PlentyONE
For order processing, we use the following provider: PlentyONE GmbH, Johanna-Waescher-Straße 7, 34131 Kassel, Germany
Name, address, and, if applicable, other personal data will be passed on to the provider exclusively for the purpose of processing the online order in accordance with Art. 6 Para. 1 lit. b GDPR. The transfer of your data will only take place to the extent that it is actually necessary for the processing of the order.
8.3 Use of payment service providers
- Paypal
This website offers one or more online payment methods from the following provider: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg
If you select a payment method from the provider where you pay in advance, your payment data communicated during the ordering process (including name, address, bank and credit card information, currency, and transaction number) as well as information about the content of your order will be transmitted to the provider in accordance with Art. 6 Para. 1 lit. b GDPR. The transmission of your data in this case occurs exclusively for the purpose of payment processing with the provider and only to the extent necessary for this.
If you select a payment method where we make advance payment, you will also be asked during the ordering process to provide certain personal data (first and last name, street, house number, postal code, city, date of birth, e-mail address, telephone number, if applicable, data on an alternative payment method).
In order to safeguard our legitimate interest in determining your solvency in such cases, these data will be forwarded by us to the provider for the purpose of a credit check in accordance with Art. 6 Para. 1 lit. f GDPR. Based on the personal data you provide and other data (such as shopping cart, invoice amount, order history, payment experiences), the provider checks whether the payment option you have selected can be granted with regard to payment and/or default risks.
The credit assessment may contain probability values (so-called score values). Insofar as score values are included in the result of the credit assessment, they are based on a scientifically recognized mathematical-statistical procedure. Address data, among other things but not exclusively, flows into the calculation of the score values.
You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be entitled to process your personal data if this is necessary for the contractual payment processing.
9) Web Analytics Services
Google Analytics 4
This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which allows an analysis of your use of our website.
By default, when you visit the website, Google Analytics 4 sets cookies, which are small text modules stored on your device and collect certain information. The scope of this information also includes your IP address, which, however, is truncated by Google by the last digits to exclude direct personal identification.
The information is transmitted to Google servers and processed there. Transmissions to Google LLC, located in the USA, are also possible.
Google uses the collected information on our behalf to evaluate your use of the website, to compile reports on website activity for us, and to provide other services related to website and internet use. The truncated IP address transmitted by your browser within the scope of Google Analytics is not merged with other Google data. The data collected within the scope of Google Analytics 4 is stored for two months and then deleted.
All processing described above, in particular the setting of cookies on the device used, only takes place if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR.
Without your consent, Google Analytics 4 will not be used during your visit to the site. You can revoke your given consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service via the "Cookie Consent Tool" provided on the website.
We have concluded an order processing agreement with Google, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
Further legal information on Google Analytics 4 can be found at https://business.safety.google
Demographic characteristics
Google Analytics 4 uses the special "demographic characteristics" function and can create statistics that provide information about the age, gender, and interests of website visitors. This is done by analyzing advertising and information from third-party providers. This allows target groups for marketing activities to be identified. However, the collected data cannot be assigned to any specific person and will be deleted after being stored for two months.
Google Signals
As an extension to Google Analytics 4, Google Signals can be used on this website to generate cross-device reports. If you have enabled personalized ads and linked your devices to your Google account, Google can, subject to your consent to the use of Google Analytics in accordance with Art. 6 Para. 1 lit. a GDPR, analyze your user behavior across devices and create database models, including cross-device conversions. We do not receive personal data from Google, but only statistics. If you want to stop cross-device analysis, you can deactivate the "Personalized advertising" function in your Google account settings. To do this, follow the instructions on this page: https://support.google.com
Further information on Google Signals can be found at the following link: https://support.google.com
UserIDs
As an extension to Google Analytics 4, the "UserIDs" function can be used on this website. If you have consented to the use of Google Analytics 4 in accordance with Art. 6 para. 1 lit. a GDPR, have set up an account on this website, and log in to this account on different devices, your activities, including conversions, can be analyzed across devices.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level based on an adequacy decision of the European Commission.
10) Retargeting/Remarketing and Conversion Tracking
10.1 Meta Pixel
Within our online offering, we use the "Meta Pixel" service from the following provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland ("Meta")
If a user clicks on an advertisement placed by us on Facebook and/or Instagram, "Meta Pixel" extends the URL of our linked page with a parameter. This URL parameter is then entered into the user's browser by a cookie that our linked page itself sets after the redirection.
This makes it possible for Meta to identify visitors to our online offering as a target group for displaying advertisements (so-called "Ads"). Accordingly, we use the service to display our Facebook and/or Instagram Ads only to users who have shown an interest in our online offering or who have certain characteristics (e.g., interests in specific topics or products, determined by the websites visited) that we transmit to Meta (so-called "Custom Audiences").
On the other hand, "Meta Pixel" can track whether users were redirected to our website after clicking on an advertisement and what actions they perform there (so-called "Conversion Tracking").
The data collected is anonymous to us, meaning it does not allow us to draw conclusions about the identity of the users. However, the data is stored and processed by Meta, making a connection to the respective user profile possible and allowing Meta to use the data for its own advertising purposes.
All processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.
We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
The information generated by Meta is usually transferred to a Meta server and stored there; in this context, it can also be transferred to servers of Meta Platforms Inc. in the USA.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European level of data protection.
10.2 Google Ads Remarketing
This website uses retargeting technology from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
For this purpose, Google sets a cookie in your device's browser, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. Further data processing only takes place if you have consented to Google linking your internet and app browsing history with your Google account and using information from your Google account to personalize ads you see on the web. In this case, if you are logged into Google during your visit to our website, Google uses your data together with Google Analytics data to create and define audience lists for cross-device remarketing. For this purpose, your personal data is temporarily linked with Google Analytics data to form audiences. When using Google Ads Remarketing, personal data may also be transmitted to the servers of Google LLC. in the USA.
All processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. Without this consent, the use of retargeting technology will not take place during your visit to the site.
You can withdraw your given consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service in the "Cookie Consent Tool" provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European level of data protection.
Details on the processing initiated by Google and Google's handling of data from websites can be found here: https://policies.google.com
Further information on Google's privacy policy can be found here: https://business.safety.google
10.3 Taboola
This website uses retargeting technology from the following provider: Taboola Inc., 16 Madison Square West 7th Floor, New York, NY 10010, USA
This makes it possible to specifically target visitors to our websites with personalized, interest-based advertising who have already shown interest in our shop and our products. The advertisements are displayed based on a cookie-based analysis of past and current user behavior.
In cases of retargeting technology, a cookie is stored on your computer or mobile device to collect pseudonymized data about your interests and thus adapt the advertising individually to the stored information. These cookies are small text files that are stored on your computer or mobile device. This allows you to see advertisements that are highly likely to match your product and information interests.
All processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. Without this consent, the use of retargeting technology will not take place during your visit to the site.
You can withdraw your given consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service in the "Cookie Consent Tool" provided on the website.
For data transfers to the USA, the provider relies on standard contractual clauses of the European Commission, which are intended to ensure compliance with the European level of data protection.
10.4 Google Ads Conversion Tracking
This website uses the online advertising program "Google Ads" and, within the framework of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use Google Ads to draw attention to our attractive offers on external websites with the help of advertising materials (so-called Google Adwords). We can determine how successful the individual advertising measures are in relation to the data of the advertising campaigns. Our aim is to show you advertising that is of interest to you, to make our website more interesting for you, and to achieve a fair calculation of the advertising costs incurred.
The cookie for conversion tracking is set when a user clicks on an Ads ad placed by Google. Cookies are small text files that are stored on your end device. These cookies usually expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user has clicked on the ad and has been redirected to this page. Each Google Ads customer receives a different cookie. Cookies cannot therefore be tracked across Google Ads customers' websites. The information collected with the help of the conversion cookie is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that allows users to be personally identified. When using Google Ads, personal data may also be transmitted to the servers of Google LLC. in the USA.
Details on the processing initiated by Google Ads Conversion Tracking and Google's handling of data from websites can be found here: https://policies.google.com
All processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.
You can also permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the browser plug-in available at the following link:
https://support.google.com
Please note that certain functions of this website may not be usable or only to a limited extent if you have deactivated the use of cookies.
Google's privacy policy can be viewed here: https://business.safety.google
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European level of data protection.
11) Rights of the data subject
11.1 The applicable data protection law grants you, in relation to the controller, the following data subject rights (rights of information and intervention) with regard to the processing of your personal data, with reference to the legal basis cited for the respective exercise conditions:
- Right of access in accordance with Art. 15 GDPR;
- Right to rectification in accordance with Art. 16 GDPR;
- Right to erasure in accordance with Art. 17 GDPR;
- Right to restriction of processing in accordance with Art. 18 GDPR;
- Right to notification in accordance with Art. 19 GDPR;
- Right to data portability in accordance with Art. 20 GDPR;
- Right to withdraw consent given in accordance with Art. 7 para. 3 GDPR;
- Right to lodge a complaint in accordance with Art. 77 GDPR.
11.2 RIGHT TO OBJECT
IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTERESTS AS PART OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME, FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, WITH EFFECT FOR THE FUTURE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE DATA CONCERNED. HOWEVER, FURTHER PROCESSING REMAINS RESERVED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES THE ASSERTION, EXERCISE OR DEFENCE OF LEGAL CLAIMS.
IF YOUR PERSONAL DATA IS PROCESSED BY US FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING. YOU CAN EXERCISE YOUR OBJECTION AS DESCRIBED ABOVE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.
12) Duration of storage of personal data
The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing and – if applicable – additionally by the respective statutory retention period (e.g. commercial and tax law retention periods).
When processing personal data on the basis of explicit consent in accordance with Art. 6 para. 1 lit. a GDPR, the data concerned will be stored until you withdraw your consent.
If there are statutory retention periods for data processed within the framework of legal or quasi-legal obligations on the basis of Art. 6 para. 1 lit. b GDPR, this data will be routinely deleted after the retention periods have expired, provided that it is no longer required for the fulfilment or initiation of the contract and/or we no longer have a legitimate interest in its continued storage.
When processing personal data on the basis of Art. 6 para. 1 lit. f GDPR, this data will be stored until you exercise your right to object under Art. 21 para. 1 GDPR, unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights and freedoms, or the processing serves the establishment, exercise or defence of legal claims.
When processing personal data for the purpose of direct marketing on the basis of Art. 6 para. 1 lit. f GDPR, this data will be stored until you exercise your right to object under Art. 21 para. 2 GDPR.
Unless otherwise stated in the other information in this declaration on specific processing situations, stored personal data will otherwise be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.
