STRATIC LAUNCHES SUSTAINABLE COOPERATION WITH NEWCOMER LABEL MAESH
Rodgau, January 2021 – To kick off the new year, the renowned luggage manufacturer STRATIC is launching an exclusive cooperation with the young bag label maesh. Together, they have developed three stylish models in various color options. The focus was particularly on sustainability.
The traditional Frankfurt company STRATIC has stood for carefree travel thanks to smart luggage for over 70 years. Their innovative products offer the highest quality and stylish design at affordable prices. The innovation startup maesh from Hanover launched the "Under one Roof" initiative in 2016 by setting up workshops in refugee accommodations. Since then, maesh has connected different people and cultures. With an international team of women, a local textile production facility was established, where resource-saving products are made from discarded advertising banners.
The result is sporty, modern bags – sustainably, locally, and socially produced www.maeshbag.company.site With the new "STRATIC x maesh" collection, both labels now combine their shared passion for travel luggage in a sustainable and innovative project. The models in the series include backpacks (€89), a functional shopper-backpack (€69), and shoppers (€59). They will be available exclusively through STRATIC's online shop starting in February 2021. www.stratic.de. "Under one Roof" receives 100% of the proceeds. Stratic Managing Director Axel Bree explains why the "Stratic X maesh" project is particularly close to the company's heart: "Travel connects! It means getting to know and understand new cultures. People who have traveled very far are now finding a new home here in Germany and can build a new existence for themselves through their own strength and ability. We believe that is worth supporting." STRATIC supports maesh with sewing machines, various materials for the workshop, and technical know-how. Beyond the current cooperation, further production orders for STRATIC are to be awarded to the workshop in the future.
